Communicating Trajectory: The Importance of Knowing Where We Are Going | Switch and Shift

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And so it goes with organizations striving to progress from the “As Is” to the “To Be”. Struggling to align the goal with the motivation, the vision to the reality.

Matthew Fritz‘s insight:

Not every journey you take with your team will be to a tropical destination with a nearby amusement park. Sometimes it’s across the street, while other times you’ll be heading to the moon and stars beyond. Regardless of your destination, you have a responsibility to communicate the vision – to ensure everyone onboard your team has the privilege of knowing where they are going. Doing so will provide feedback on the plan, ensure everyone is prepared, and align everyone on the same runway with the ability to communicate the same trajectory. It might even elicit the occasional, “Woo-hoo!” from a teammate whom you haven’t heard from before.

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Founder & CEO

Matthew Fritz is a leader and mentor in the field of complex organizational change, emotional intelligence, and organization strategy. A successful DoD senior-acquisition program manager and test leader, Matt has earned documented success in the areas of test and evaluation, assessment, technology development and flight operations. He has specialized experience in cost, schedule and performance management and is an active duty Field-Grade Officer with command-experience in the United States Air Force. Matt is also a certified acquisition professional, as well as a certified Emotional Intelligence Trainer/Practitioner. He is the Author of an instructional book entitled, “Leveraging Your LinkedIn Profile for Success” and actively blogs with other military leaders at, as well as his personal blog at He and his wife, Stacy, enjoy life with their daughter and son in New Mexico.

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