What is the total experience of having a relationship with you like? This is your brand. http://t.co/G6eKp7btqG
You are your brand, and your brand preceeds you. When you pick up a Coca-Cola, you know–simply by seeing the swoosh–that you’ve got "the real thing." Have you seriously considered the brand you have established for yourself? If you have not done so consciously, you can guarantee that you’ve been doing so unconsciously…and you might not like what you portray.
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