Personal Branding Is A Leadership Requirement, Not a Self-Promotion Campaign – Forbes

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What is the total experience of having a relationship with you like? This is your brand.

Matthew Fritz‘s insight:

You are your brand, and your brand preceeds you.  When you pick up a Coca-Cola, you know–simply by seeing the swoosh–that you’ve got "the real thing."  Have you seriously considered the brand you have established for yourself?  If you have not done so consciously, you can guarantee that you’ve been doing so unconsciously…and you might not like what you portray.

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Founder & CEO

Matthew Fritz is a leader and mentor in the field of complex organizational change, emotional intelligence, and organization strategy. A successful DoD senior-acquisition program manager and test leader, Matt has earned documented success in the areas of test and evaluation, assessment, technology development and flight operations. He has specialized experience in cost, schedule and performance management and is an active duty Field-Grade Officer with command-experience in the United States Air Force. Matt is also a certified acquisition professional, as well as a certified Emotional Intelligence Trainer/Practitioner. He is the Author of an instructional book entitled, “Leveraging Your LinkedIn Profile for Success” and actively blogs with other military leaders at, as well as his personal blog at He and his wife, Stacy, enjoy life with their daughter and son in New Mexico.

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