Small Business and the Lean Startup

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The new small business startup mantra uttered by entrepreneurs is “Build. Measure. Learn.” Learn to benefit from the principles of a lean startup. (How can #smallbiz owners benefit from the principles of the lean startup?

Matthew Fritz‘s insight:

Lean thinking at the onset ensures a thorough understanding of your own product and unique-value, as well as the inputs of your suppliers and the output to your customers.  Why re-engineer when you can "pre-engineer" LEAN into your business model at the outset–then re-evaluate on a regular basis to ensure your trajectory is meeting up to your logic?  Spend the time and coax the reality into your dream and see where your ideas can take you!

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Founder & CEO

Matthew Fritz is a leader and mentor in the field of complex organizational change, emotional intelligence, and organization strategy. A successful DoD senior-acquisition program manager and test leader, Matt has earned documented success in the areas of test and evaluation, assessment, technology development and flight operations. He has specialized experience in cost, schedule and performance management and is an active duty Field-Grade Officer with command-experience in the United States Air Force. Matt is also a certified acquisition professional, as well as a certified Emotional Intelligence Trainer/Practitioner. He is the Author of an instructional book entitled, “Leveraging Your LinkedIn Profile for Success” and actively blogs with other military leaders at, as well as his personal blog at He and his wife, Stacy, enjoy life with their daughter and son in New Mexico.

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