Here was the dilemma and opportunity for a major national retailer: its magazine buyers were reporting that close to 65 percent of all the magazines printed in the United States were never sold. This
How well do you know your environmental operating system? Can you explain it to your grandmother? If not, you may be operating within the illusion of understanding–which highlights the pratfalls of failing to think strategically! The tactical decisions you make for your Team have strategic ramifications brought about by the operational reality you work within. Avoid the "illusion of explanatory depth", get out there and interact with your team to translate the picture in the weeds to the 40,000 foot view you require in order to make strong, strategic decisions for your organization.
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