Why your Elevator Pitch is important, and how to master it

An Elevator Pitch is a quick, well-crafted (and often memorized) speech designed to sell a product, or yourself, in a very short time frame. It’s name, often credited to Ilene Rosenzweig and Michael Caruso, is derived from the idea of bumping into a senior staff member in an elevator and having to try and win them over by the time they’ve reached their floor. Thus Elevator Pitches tend to last between 30 to 90 seconds, and, when successful, end with an exchange of contact information and a continuation of the discussion.

Sourced through Scoop.it from: www.lifehack.org

One always benefits from having a plan. And a plan to take full advantage of life’s unexpected moments (random collections, as my friend Deb Scofield @dscofield always calls them), is what makes wins out of opportunities. Only you can ensure you are ready to pitch your best and brightest idea when the opportunity strikes–prepare and be ready!

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Matthew Fritz is a leader and mentor in the field of complex organizational change, emotional intelligence, and organization strategy. A successful DoD senior-acquisition program manager and test leader, Matt has earned documented success in the areas of test and evaluation, assessment, technology development and flight operations. He has specialized experience in cost, schedule and performance management and is an active duty Field-Grade Officer with command-experience in the United States Air Force. Matt is also a certified acquisition professional, as well as a certified Emotional Intelligence Trainer/Practitioner. He is the Author of an instructional book entitled, “Leveraging Your LinkedIn Profile for Success” and actively blogs with other military leaders at GeneralLeadership.com, as well as his personal blog at AdvancedVectors.com. He and his wife, Stacy, enjoy life with their daughter and son in New Mexico.

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