Understanding your leadership brand — how you’d like to be perceived — allows you to act to change those perceptions in a positive, authentic way. Your leadership brand should identify your unique strengths, communicate those to others, provide a consistent experience that meets others’ expectations of you, and make explicit that which is implicit.
Great leaders are often seen as outward facing — communicating and influencing others as they drive an organization to success. While communication and influence are two of the “Fundamental 4” leadership meta-skills identified in our research, the other two — learning agility and self-awareness — are more inward-focused. […]